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Small Business Website Checklist

Use this Small Business Website Checklist to organise the key tasks and next steps. Prepare the essential pages, information, forms, technical settings and customer paths for a small business website

10 Tasks 2 Steps ✓ Progress saves on this device
1
STEP 1 OF 2Getting Started

Work through this step at your own pace.

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Define the website's primary purpose and the action visitors should be able to take. To do
Check that the business name, contact details and service descriptions are accurate. To do
Create clear pages for core services or products. To do
Add an About page that explains the business without making unsupported claims. To do
Provide a clear contact, booking or purchase method. To do
Review privacy, terms, refund or other required information relevant to the business. To do
Test forms, buttons, menus, search and important links. To do
Check the site on mobile and desktop screens. To do
Review page titles, descriptions, headings and readable URLs. To do
Test the customer journey from landing page through the intended action. To do
CHECKLIST GUIDE · PRACTICAL ADVICE

Small Business Website Checklist: What to Know Before You Begin

Prepare the essential pages, information, forms, technical settings and customer paths for a small business website.

Before You Start

A business website should help visitors understand what you offer and what to do next. Start with the site's main purpose, then check the business details, service information, contact options, mobile experience and basic trust signals.

Important Tips

  • Remove placeholder text, stock claims or unfinished sections before launch.
  • Use real contact and business information so visitors know who operates the site.
  • Test forms using both a normal browser and a mobile device.

Frequently Asked Questions

What pages does a small business website need?

Start with pages that explain the offer, establish basic trust and let visitors take the intended action; legal requirements vary.

How should I test the site?

Check navigation, forms, mobile layout, links, page speed and the complete customer journey.

Do I need a blog?

Only add ongoing content if it serves a genuine customer or business purpose; a blog is not automatically required.